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"Acorn Marketing have been instrumental in the phenomenal growth of Panda in the Dublin area. Their accountable marketing approach was instrumental in delivering an aggressive customer acquisition cost which underpinned Panda’s success to date." John Dunne, Commercial Director, Panda WHAT WE DO?
ACORN Marketing is Irelands only dedicated Direct Response Marketing Agency focused on delivering commercial results and profitable growth for its customers. Our collective team has worked for some of Irelands leading high street brands and will share years of experience with your business in order to: - Develop a comprehensive marketing communications plan for your business
- Develop marketing campaigns that will grow your customer base profitably
- Reduce your existing customer acquisition costs
- Retain the right customers and minimize churn
- Deliver profitable results quickly
We get knee deep into the detail and focus on perfect execution of a strategy. We pride ourselves on being modern marketers and moving strongly away from the traditional language of “50% of my marketing budget works, I just don’t know which” closer to an accountable approach focusing on measuring all activities. We look at constantly testing new creatives, offers, headlines, media, different formats of adverts, different sizes of direct mail, different lengths of tv adverts all to do one thing…to constantly find new ways of improving results and deliver an optimal way to invest in marketing activities. This approach to marketing delivers a real competitive edge to our clients. We have experience of 100's and 100's of direct marketing campaigns and have acquired extensive experience & skills in what works and equally what doesn't work in the area of demand generation and sales through marketing. We are straight talking. We talk your business. We focus on results and we deliver Marketing budgets are getting tighter… ACORN Marketing senior team is made up client side marketers who have spent years in high growth environments and understand the commercial requirements of marketing. One of the reason acorn marketing was established was because we felt there was a real need for a truly professional and commercial approach to marketing. We understand the intense requirements of business objectives and we pride ourselves in being able to react to all requirements. Our client list is already testament to the fact the more and more business and making the move to a more commercial approach to marketing. The single biggest challenge facing marketing managers today is trying to measure the effectiveness of their marketing. Direct response marketing allows marketing managers to be able to track and evaluate each marketing campaign. Lean budgets and focus on transparency have made accountability critical to the marketing function. Increasingly marketing functions are required to report on "marketing cost of, new customers acquired or number of products sold directly attributable to a marketing activity" versus referring to awareness, positive feedback & brand building. Direct response marketing is any marketing activity, (e.g. Direct mail, door drops, TV, national press adverts) that requires a "direct response" from a consumer either by making a telephone call, clicking on a website or redeeming a coupon. Measurement is done by relating the number of responses to the cost of the activity. Companies can therefore decide when analysing and comparing results what is the best activity to invest in as not all activities deliver the same results WHY ACORN MARKETING?
Everything that we do has to be measured or we don't do it. If you can't measure an activity then how do you know if its working? We design direct marketing campaigns that generate leads. Vehicles that we use depends on what you are clients are trying to achieve and can be one or a combination of all. We have experience of 100's and 100's of direct marketing campaigns and have acquired extensive experience & skills in what works and equally what doesn't work in the area of demand generation and sales through direct marketing. We are straight talking. We talk your business. We focus on results and we deliver. |
